Professional services marketing: It works if you work it!

May 16, 2010

For most major law firms, CPAs, financial services firms, management consultants and other professional services providers, this is a time of great challenge.  Revenues are down, competition is up, clients are demanding higher service at a lower price and strong new talent is hard to find and harder to keep. Of course, times of great […]

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How To Develop Effective, Affordable Marketing Strategies For Small and Medium-Sized Businesses That Drive Growth, pt. 2

March 15, 2010

This post concludes our two-part series on developing an effective, efficient and affordable small business marketing strategy.  Last time, we discussed the overall importance of having a cogent, consistent strategy.  This time, we hone in on the components of the action plan to execute that strategy. Once you have honestly and earnestly addressed the strategic […]

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How To Develop Effective, Affordable Marketing Strategies For Small and Medium-Sized Businesses That Drive Growth, pt. 1

March 8, 2010

If you want to develop effective, efficient and affordable marketing strategies to help take your small or medium-sized businesses to new levels of growth and success, read on: What is marketing? Marketing means many different things to business people. To small and medium-sized businesses (SMBs) it often means advertising, sales,  networking or an expensive website […]

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The golden PR opportunity that everyone ignores

October 16, 2009

Want to gain notoriety in the news media? Want to get exposure you to the most important people in your city? Want to position yourself not just as a smart and knowledgeable expert, but also as one who cares deeply about the health and well being of your community? Want to do all that in a […]

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The Bailout Blow-Up One Year Later: Has Washington Learned the Communications Lessons?

October 14, 2009

This  month marks the one-year anniversary of the Capitol Hill blow-up of the financial bailout bill, one biggest political debacles in recent memory. On September 29th of last year, the bill pushed by former Treasury Secretary Hank Paulson, Fed Chairman Ben Bernanke and congressional leaders from both parties went down in flames in the House of […]

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Secrets of successful media relations: Number 4 — Stick to the “big three” requirements of reporters.

August 16, 2009

Okay, now it’s time to get down to the nitty-gritty of successful media relations.  It’s time to actually contact the journalists who you want to cover your story. Remember the lessons from our first three installments of this blog series:  You talk to reporters only AFTER you have ensured that: You have a newsworthy message […]

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Secrets of successful media relations: Number 3 – What’s your story?

August 11, 2009

Okay, you’ve come up with a newsworthy topic (Secret #1) and you’ve decided upon the specific media to target (Secret #2). Now it’s time to focus on developing a strong message that will not only get the news media’s attention, but get it in a way you want. What’s the secret to doing that? Tell […]

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Secrets of successful media relations: Number 2 – Aim to please!

August 6, 2009

This is the second in the series “Secrets of Successful Media Relations” (Okay, so I waxed a bit dramatic with the title, but, hey, you’re reading it aren’t you?).  Let’s do an experiment: Quick, think of the last time you sat down and watched any of the Sunday morning political talk shows on the national TV […]

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