Secrets of successful media relations: Number 1 – Make real news!

August 3, 2009

Okay, I admit it, I’m biased: Of the various strategic marketing methods, my favorite is proactive media relations. Partly because of my press background, but mostly because it is so effective, I love working with the media to help ensure proper news coverage of my clients.  A well-executed media relations campaign can take your brand to the […]

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Buzz on a budget: Three sure-fire ways that businesses can get good publicity inexpensively

July 28, 2009

Small and medium-sized businesses are always under pressure to do more with less, but in this tough economy they often have to do more with almost nothing. Fortunately, there are some smart but cheap ways to generate favorable attention that will help the cash register ring. Here are three that I have helped my clients […]

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Do the smart thing: Communicate more to engage your people during tough times.

July 26, 2009

Okay, executives, entrepreneurs, government officials, nonprofit managers and anyone else who leads people: It’s time to get smart about your communications. In a today’s ultra-competitive marketplace, organizations have to be fleet-of-foot, constantly driving up efficiency and driving down costs, all while improving customer relationships.  This is especially true in times of economic difficulty.  Engaging line and support […]

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Want to maximize the effectiveness of your strategic media relations? Follow these five “musts”.

July 26, 2009

A reporter friend recently told me that he overheard two of his colleagues commenting on how much they appreciated my work as a media relations professional.  These two grizzled journalistic veterans would usually stick their tongues in cup of hot broken glass before they would praise a PR guy, so I deeply appreciated their sentiments. […]

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The New Rules of Marketing & PR

July 8, 2009

by David Meerman Scott (John Wiley & Sons. Hoboken, New Jersey ©2007) As a strategic communications and marketing consultant whose practice leans heavily on strategy development, I do a substantial amount of reading. While the majority of the marketing and communications tomes that roll out of the publishing houses offer only limited contributions, every now […]

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How to Succeed in Business by answering Five Simple Questions

July 8, 2009

Peter Drucker. The mere mention of the name to just about any senior corporate executive is usually enough to elicit a slight smile, a reverent nod and/or a wistful sigh. Drucker is without question the most influential business thinker ever – the guru’s guru. More than any other single person, Drucker elevated the idea of […]

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Marketing, Sales and Management Leaders: Are You REALLY Ready to Win?

July 8, 2009

You’re a liar. I know it, and so do you. How do I know? Because you are human, and all of us are liars at some point.? If we don’t lie to others, we at least occasionally lie to ourselves, which is even worse. And the most common lie that we tell ourselves is that […]

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Ten Keys to Turning a Crisis Into An Opportunity

June 18, 2009

As I look back at the fateful days immediately following September 11, 2001, when I and my small band of colleagues on the media relations team of Merrill Lynch worked around the clock to respond to the brutal terrorists attacks that changes our lives forever, I realize that I am still in some ways processing […]

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