How Successful Businesses Fail

April 4, 2012

I am a huge Jim Collins fan.  I have read just about every one of his books (Built to Last and Good to Great are his best in my view) and have gotten an immense amount of value from them – value that I have been able to pass on to colleagues and clients. In […]

Read the full article →

In Less Than 20 Minutes, Some of the Best Strategic Communications Advice Ever

March 28, 2012

When I saw this TED Talks Presentation recently (even though it was actually delivered a few of years ago), I was floored. Simon Sinek encapsulates in one short talk what I have worked to communicate to clients, colleagues and friends for years. My shorthand has long been that the key to strong messaging is to […]

Read the full article →

Why (And How) You Should Ramp Up Your Use of LinkedIn NOW!

March 10, 2012

Those who know me know that I LOVE LinkedIn. By far my favorite social media network, I love teaching business and professional people how to use it (in fact, if your group wants to host me for a FREE workshop on how to use LinkedIn to turbocharge your marketing, sales, donations or job search, please […]

Read the full article →

What Savvy Social Media Marketers Can Learn from Steve Jobs

December 22, 2011

Note: This post also appears in my strategy column in the latest edition of Social Media Marketing Magazine. Let me add my voice to those thousands who have lionized the late Steve Jobs, one of the greatest business leaders, innovators, and visionaries ever. While several have noted his near-maniacal devotion to product perfection, his uncanny […]

Read the full article →

How a “Little Crappy Theater” Set a New Standard for Social Media Marketing Strategy

June 19, 2011

Note: This post also appears in my column in the fifth edition of Social Media Marketing Magazine. The Alamo Drafthouse in Austin recently ignited a social tsunami when it kicked out a patron for violating its 14-year-old policy of zero tolerance for talking or texting during its screenings. The irate young woman left a profanity-laced voicemail […]

Read the full article →

Study Highlights Urgency of Strategic Integration of Social Media Marketing

March 21, 2011

(Note: This column also appears in my column in the fourth issue of Social Media Maketing Magazine.) The American Marketing Association and Duke University’s Fuqua School of Business are out with the latest edition of the CMO Survey, their semiannual report of what’s on the minds of the country’s top marketers. It contains some good […]

Read the full article →

Ford Gets Social Media Marketing Strategy Right

December 8, 2010

(NOTE: This article first appeared in my column in Social Media Marketing Magazine) No multinational manufacturer “gets” social media marketing more than Ford Motor Company. The Dearborn dynamos have scored repeatedly in the last couple of years, executing some of the most powerful social media promotional campaigns ever. And while there is no question they have […]

Read the full article →

Zappos.com Shows How to Leverage Social Media Strategically

September 20, 2010

NOTE: A version of this posting also appears in my column in the second edition of Social Media Marketing Magazine. – er The best and highest use of social media, like any other media, is leverage. It is easy to lose sight of the basic principle that media tools are neither special nor magic in […]

Read the full article →

← Previous Entries

Next Entries →