PR: The Professional Service Firm’s Secret Weapon for Business Development

July 19, 2013

A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms ever experience. One of the biggest benefits of good PR — being quoted in the media, being highlighted in profiles, having articles bear your firm personnel’s byline, etc. — is that it effectively sells you […]

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Want More Evidence of the Power of LinkedIn? Check This out!

June 12, 2013

Here’a a great infographic that helps show why Linkedin is such a powerful marketing tool. We are in the Connection Economy, and this demonstrates why of all the social media marketing tools, LinkedIn is one of the best connection tools out there! The Ecosystem of LinkedIn infographic

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To Dominate Your Market, Focus, Focus, Focus on Your Ideal Customers!

May 20, 2013

One of the things that I have to constantly emphasize to my marketing consulting clients is that it’s not about who NEEDS  what they sell, it’s about who WANTS it. That difference is huge, because your typical client might need your product or service, but you ideal client wants it, and want is a much […]

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Boost Your Social Media Marketing Bona Fides in Three Easy Steps

April 9, 2013

Way back in the day (a year ago, to be exact) it was a comparatively simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have quality, unique content and create a slew of backlinks to them. Unfortunately, that’s no longer the case! Google has raised the bar, and in addition […]

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Do Your Marketing Emails Work on Mobile Devices?

April 2, 2013

Contrary to what some so-called experts assert, email is still a solid marketing tool — provided you know how to use it correctly.  While traditional email open rates have fallen over the last few years – and will likely continue to decline – consumers are opening email more than ever on mobile devices. Yet, even […]

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Control Your Online Reputation, Or Someone Else Will!

March 24, 2013

It was a disaster. A friend of mine who started a faith-based business network called in a panic to ask my help in addressing a crisis threatening to destroy his new but rapidly-growing group: A disgruntled former member who had been asked to leave the group based on unacceptable personal behavior had proceeded to torch […]

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How to Mix, Match and Multiply Your Marketing Impact

June 14, 2012

When I go to social media conferences and other similar events, one of the things I find amusing (and, okay, I’ll admit it, sometimes a bit frustrating) is how often the discussion focuses solely on social media tools. Don’t get me wrong, I am a HUGE proponent of using digital tools on the social web […]

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Content is King, So Dust Off Your Crown!

April 6, 2012

“Content is king.” Open virtually any marketing book or peruse any marketing or sales oriented website and you will probably run across that phrase.  It has become something of a mantra in marketing and sales circles, and for good reason:  Marketing and selling — especially for services firms —  relies on building trust-based relationships, and […]

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