Why (And How) You Should Ramp Up Your Use of LinkedIn NOW!

March 10, 2012

Those who know me know that I LOVE LinkedIn. By far my favorite social media network, I love teaching business and professional people how to use it (in fact, if your group wants to host me for a FREE workshop on how to use LinkedIn to turbocharge your marketing, sales, donations or job search, please […]

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What Savvy Social Media Marketers Can Learn from Steve Jobs

December 22, 2011

Note: This post also appears in my strategy column in the latest edition of Social Media Marketing Magazine. Let me add my voice to those thousands who have lionized the late Steve Jobs, one of the greatest business leaders, innovators, and visionaries ever. While several have noted his near-maniacal devotion to product perfection, his uncanny […]

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How a “Little Crappy Theater” Set a New Standard for Social Media Marketing Strategy

June 19, 2011

Note: This post also appears in my column in the fifth edition of Social Media Marketing Magazine. The Alamo Drafthouse in Austin recently ignited a social tsunami when it kicked out a patron for violating its 14-year-old policy of zero tolerance for talking or texting during its screenings. The irate young woman left a profanity-laced voicemail […]

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Study Highlights Urgency of Strategic Integration of Social Media Marketing

March 21, 2011

(Note: This column also appears in my column in the fourth issue of Social Media Maketing Magazine.) The American Marketing Association and Duke University’s Fuqua School of Business are out with the latest edition of the CMO Survey, their semiannual report of what’s on the minds of the country’s top marketers. It contains some good […]

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Ford Gets Social Media Marketing Strategy Right

December 8, 2010

(NOTE: This article first appeared in my column in Social Media Marketing Magazine) No multinational manufacturer “gets” social media marketing more than Ford Motor Company. The Dearborn dynamos have scored repeatedly in the last couple of years, executing some of the most powerful social media promotional campaigns ever. And while there is no question they have […]

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Zappos.com Shows How to Leverage Social Media Strategically

September 20, 2010

NOTE: A version of this posting also appears in my column in the second edition of Social Media Marketing Magazine. – er The best and highest use of social media, like any other media, is leverage. It is easy to lose sight of the basic principle that media tools are neither special nor magic in […]

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Professional services marketing: It works if you work it!

May 16, 2010

For most major law firms, CPAs, financial services firms, management consultants and other professional services providers, this is a time of great challenge.  Revenues are down, competition is up, clients are demanding higher service at a lower price and strong new talent is hard to find and harder to keep. Of course, times of great […]

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How To Develop Effective, Affordable Marketing Strategies For Small and Medium-Sized Businesses That Drive Growth, pt. 2

March 15, 2010

This post concludes our two-part series on developing an effective, efficient and affordable small business marketing strategy.  Last time, we discussed the overall importance of having a cogent, consistent strategy.  This time, we hone in on the components of the action plan to execute that strategy. Once you have honestly and earnestly addressed the strategic […]

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