How to Leverage Multicultural Marketing for Maximum Money

July 20, 2014

Your business’ sales are drying up and you don’t know what to do about it. Here is one of the smartest questions you can ask yourself:  Am I leaving big money on the table simply because of my own cultural blind spot? Answering this question forthrightly can lead to huge breakthroughs in growing your revenues […]

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How To Make Sure Your SEO Marketing Really Works

April 11, 2014

Ah, those SEO blues. More and more people are complaining to me these days about SEO (search engine optimization) efforts gone bad. As Google has continued to refine and update the way its search engine works, more and more of the work of so-called SEO “experts” has proven to be essentially worthless. And the real […]

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Here’s Your 2014 Marketing Success Kit!

January 8, 2014

Want to significantly increase your success in 2014?  Study and apply this: What if I fail? from Jesse Desjardins – @jessedee

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Five Mistakes That are Killing Your Marketing ROI

December 21, 2013

In this tough economy, it is crucial that every dollar your business allocates to sales and marketing be well spent. But which marketing methods really give you the most return on investment (ROI)? SEO? Direct mail? Social media? The truth is that there are other, more basic questions you should be asking before worrying about […]

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Protect Your Business Success by Protecting Your Online Reputation

October 27, 2013

If your home is your physical castle, your website is your royal abode online.  For virtually every business today, your digital real estate is a key asset that must be zealously safeguarded. While cyber security – protecting your website from hacking, phishing and other nefarious online maladies that didn’t even exist a decade – gets […]

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Does Your Marketing Grab Your Prospects’ Attention? Here’s Why It Must!

August 8, 2013

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic? Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that […]

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PR: The Professional Service Firm’s Secret Weapon for Business Development

July 19, 2013

A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms ever experience. One of the biggest benefits of good PR — being quoted in the media, being highlighted in profiles, having articles bear your firm personnel’s byline, etc. — is that it effectively sells you […]

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Want More Evidence of the Power of LinkedIn? Check This out!

June 12, 2013

Here’a a great infographic that helps show why Linkedin is such a powerful marketing tool. We are in the Connection Economy, and this demonstrates why of all the social media marketing tools, LinkedIn is one of the best connection tools out there! The Ecosystem of LinkedIn infographic

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