How to Make Sure Your Price is Right

May 29, 2018

A quick business fable: Debbie is a startup bookkeeper who wants to earn $100,000 a year. She plans to charge $50 per hour working 8 hours a day, 5 days per week, 48 weeks per year, taking one week off for Christmas, one week for spring break and two weeks for summer vacation. After a year […]

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Ten Keys to Effective Crisis Management

September 28, 2017

Has your organization ever had to grapple with a major crisis? If not, just wait. Chances are, if your organization is attempting to achieve anything of consequence, you WILL experience a major controversy that will potentially result in major disruption at best, and may threaten the entity’s very survival at worst. As someone who has […]

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Why Publishing on LinkedIn is a Great Idea

July 7, 2017

  Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when choosing a platform to which to publish content, but that’s a big mistake. Now that the platform is open to all LinkedIn users, we need to reset our minds to think about […]

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Why 2017 is the Year of Influencer Marketing

January 2, 2017

  Influencer marketing is a big deal that’s about to get bigger. Influencer marketing focuses on utilizing authority figures in a given industry industry to increase a brand, product or service’s visibility and esteem. This can include anything from straight forward endorsements to an industry leader tweeting out a piece of content marketing. This type […]

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How Your Businesses Is Probably Wasting Loads of Marketing Money

August 4, 2016

Small businesses don’t often have unlimited budgets, and this means it’s essential that any expense is a smart one. This is especially important when it comes to marketing. Certain marketing mistakes can waste money along with ensuring no one sees your local business’s message. Fortunately, these money pits are easily avoidable. Using Non-Measurable Marketing Any […]

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Seven Easy Tips on SEO for Content Marketing

April 24, 2016

Many people have bought into the notion that search engine optimization (SEO) and content marketing are two separate things. Nope! Maybe that was true a few years ago, but no more. The two are so intertwined today that they really can’t be separated. A smart marketer now thinks about how he or she use these tools […]

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Three Quick Tips for Your Businesses to Gain Customer Trust

March 26, 2016

Trust. It’s is the Holy Grail of marketing, especially for small business. Developing a reputation as a company that your customers can trust implicitly must be your goal with every contact, interaction and or transaction with custo mers and/or potential customers. Here are three quick tips for building the kind of trust that will build your […]

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How a ‘Dead’ Marketing Technique Can Bring Your Business to Life

February 22, 2016

As social media tools and techniques have exploded in variety and popularity, some have predicted – or even declared – the death of email marketing. Not so fast. Not only is email not dead as a marketing medium it is more prevalent than ever. In fact, according to the Direct Marketing Association, the ROI for […]

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