How to Make Sure Your Price is Right

by Eddie Reeves on May 29, 2018

A quick business fable:

Debbie is a startup bookkeeper who wants to earn $100,000 a year. She plans to charge $50 per hour working 8 hours a day, 5 days per week, 48 weeks per year, taking one week off for Christmas, one week for spring break and two weeks for summer vacation.

After a year of hard and frustrating work, Barbara shuts down her business, poor in wallet and poor in spirits.

Why did Debbie fail? Because she ignored a cardinal rule of entrepreneurship: Her pricing strategy didn’t work.

Even if every single hour of her week was allocated to billable work, she was still thousands below her income goal. And that was with leaving zero time for marketing, administration, professional development, personal/sick days and the other necessities of successful entrepreneurship.

Far too many business owners fall into the same trap as Debbie. Here’s how to make sure you don’t:

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Ten Keys to Effective Crisis Management

by Eddie Reeves on September 28, 2017

Has your organization ever had to grapple with a major crisis?

If not, just wait.

Chances are, if your organization is attempting to achieve anything of consequence, you WILL experience a major controversy that will potentially result in major disruption at best, and may threaten the entity’s very survival at worst.

As someone who has helped numerous organization of all sizes and stripes negotiate the treacherous waters of an institutional crisis, I recommend these ten key practices of high-performance strategic crisis management:

1: Have a solid crisis communications plan in place

Leaders are infinitely more effective at dealing with the pressure-cooker environment of a crisis if they have well-thought crisis plan in place before the crisis occurs. No specific crisis is likely to follow the plan very closely, but that doesn’t diminish the value of having a plan. As General Dwight Eisenhower said, “plans are useless, but planning is indispensable.”

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Why Publishing on LinkedIn is a Great Idea

July 7, 2017

  Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when choosing a platform to which to publish content, but that’s a big mistake. Now that the platform is open to all LinkedIn users, we need to reset our minds to think about […]

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Why 2017 is the Year of Influencer Marketing

January 2, 2017

  Influencer marketing is a big deal that’s about to get bigger. Influencer marketing focuses on utilizing authority figures in a given industry industry to increase a brand, product or service’s visibility and esteem. This can include anything from straight forward endorsements to an industry leader tweeting out a piece of content marketing. This type […]

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How Your Businesses Is Probably Wasting Loads of Marketing Money

August 4, 2016

Small businesses don’t often have unlimited budgets, and this means it’s essential that any expense is a smart one. This is especially important when it comes to marketing. Certain marketing mistakes can waste money along with ensuring no one sees your local business’s message. Fortunately, these money pits are easily avoidable. Using Non-Measurable Marketing Any […]

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Seven Easy Tips on SEO for Content Marketing

April 24, 2016

Many people have bought into the notion that search engine optimization (SEO) and content marketing are two separate things. Nope! Maybe that was true a few years ago, but no more. The two are so intertwined today that they really can’t be separated. A smart marketer now thinks about how he or she use these tools […]

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Three Quick Tips for Your Businesses to Gain Customer Trust

March 26, 2016

Trust. It’s is the Holy Grail of marketing, especially for small business. Developing a reputation as a company that your customers can trust implicitly must be your goal with every contact, interaction and or transaction with custo mers and/or potential customers. Here are three quick tips for building the kind of trust that will build your […]

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How a ‘Dead’ Marketing Technique Can Bring Your Business to Life

February 22, 2016

As social media tools and techniques have exploded in variety and popularity, some have predicted – or even declared – the death of email marketing. Not so fast. Not only is email not dead as a marketing medium it is more prevalent than ever. In fact, according to the Direct Marketing Association, the ROI for […]

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How You Can Build a Powerful Personal Brand

May 14, 2015

Do you have a strong personal brand? If not, you should. To break through the cacophony of today’s hectic marketplace, you need to attract customers more than chase them, and a thoughtfully developed personal brand will help you do just that. Here are 4 tips you can utilize to help you create powerful personal brand: […]

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Reputation Management 101: How to Make Sure Bad Online Reviews Don’t Hurt Your Business

April 16, 2015

I probably don’t have to tell you that your corporate reputation, like your personal reputation, is your most important asset. A good reputation with your customers and prospects can mean the difference between a big bankroll and bankruptcy. In a pre-internet world, a bad review or experience could take a long time before it had […]

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