What makes you different from your competitors?

Why should your customers choose your service or product instead of others they could choose?

Why should your customers stay with you when new competitors try to get their business?

If you can’t answer those question simply, succinctly and convincingly, you aren’t likely to succeed in business – at least not for long. The efficient and effective answer to those threshold customer questions is called your unique selling proposition, or USP, and having it down cold is an absolute must.

Simply put, your unique selling proposition is what makes your business different from everyone else in your market. A strong unique selling proposition can help you attract more customers, keep them longer and command higher prices for serving them.

Some examples of powerful USPs:

  • FedEx: “When it absolutely, positively has to be there overnight.”
  • Walmart: “Everyday low prices.”
  • Domino’s: “Hot fresh pizza delivered to your door in 30 minutes or its free.”
  • TOM’S Shoes: “With every pair you purchase, we give a pair of new shoes to a child in need. One for One.”

So, now that we’ve seen some strong unique selling proposition examples, what should you bear in mind when trying to create your own USP? [click to continue…]

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Seems like just about every time I host a marketing workshop or talk with a new coaching client, I hear the question: “Won’t I be bugging people if I keep following up with them?”

The answer is an emphatic “NO”!

The only way you would ever be “bugging” prospective clients would be if they’ve already told you they are not at all interested in what you offer or asked you specifically to stop contacting them. In any other situation, continued contact with a potential client is not only acceptable, it’s often welcome.

Following up with someone who has shown interest in what you do isn’t pushy; it’s professional. Actually, it’s even more than that: it’s HELPFUL!

Here’s why: [click to continue…]

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Why Responding to Online Reviews is Crucial

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Would you do business with your own company?  When you search for your company by its name and add the word “reviews” at the end, are you happy with what people are saying? Competition is fierce in today’s digital age, with nearly every business claiming the best products and services. How do people decide who […]

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For most businesses – especially professional service providers – hosting live events is a great marketing tactic. Live events showcase your expertise, build stronger relationships with your customers and prospects and set you apart from your competitors at the same time. But while the positives of hosting a workshop or seminar are clear, there is […]

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How to ‘Get Lucky’ in Your Business

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Ever notice how some people just seem to be born lucky? They attend a business luncheon and end up sitting next to an ideal prospective customer. They raise the price of their service just before their top competitor announces they they are shutting down a similar service line. They hire a new employee who ends […]

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