How to ‘Get Lucky’ in Your Business

by Eddie Reeves on March 1, 2019

Ever notice how some people just seem to be born lucky?

They attend a business luncheon and end up sitting next to an ideal prospective customer. They raise the price of their service just before their top competitor announces they they are shutting down a similar service line. They hire a new employee who ends up being twice as productive as the one who just left.

Lucky dogs!

But the truth is that luck isn’t really so random. Luck happens when preparation, work ethic and opportunity intersect. Most people simply refuse to admit that the things in their businesses – or in their lives overall – that aren’t working as well as they should be are their own fault.

The good news is that there are proven strategies that will put you squarely in the middle of that “luck” intersection – that place where you continuously have many more good outcomes than bad. Here are three of them:

Strategy #1: Get Out of Your Office

Regardless of what your business is, you can level it up by making a concentrated effort to network with other business owners and inflencers. Chamber meetings, associations conferences, professional seminars and the like have the potential to create ultra-profitable new realtionsips. When you build these relationships, you also build opportunities that you will never see coming (a/k/a: luck).

Strategy #2: Plan More Risks

As a business owner you already know that risk taking is essential to success. Unfortunatley, far too many owners realize some modest some success in their business and then begin to get timid. Instead of playing to win, they start playing to not lose.

If you are always in your comfort zone, you are also in your dying zone. If you want to sustain strong growth, you MUST plan to take some prudent risks. Whether it’s learning a technique, selling a new service, abandoning an old one, or changing your pricing strategy, your action will create new opportunities for generating revenue.

Strategy #3: Give and Then Give Some More

This strategy isn’t based on the celebrated theory of reciprocity, as you might be thinking. While it’s true that when you give time and resources freely, there is a tendency for them to come back to you, this strategy is actually deeper than that.

When you truly give without any thought at all as to how it will help you, you are tapping into what put you in your business in the first place. That passion to serve is unmistakable and infectious, and people will gravitate towards it – and you. ”Lucky breaks” appear as people begin to see and get to know the real, passionate you.

Business owners often have trouble implementing these strategies because they are busy working “in” their business instead of “on” their business. The trick is to create systems to either outsource or automate the more mundane tasks so you can focus on the things you do best.

That’s where we can help. If you would like to know how we help business owners like you help drive new levels of scalable, profitable growth, I’d love to talk. Reach out to us at Eddie@ReevesStrategyGroup.com to setup a meeting.

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How to Make Sure Your Price is Right

by Eddie Reeves on May 29, 2018

A quick business fable:

Debbie is a startup bookkeeper who wants to earn $100,000 a year. She plans to charge $50 per hour working 8 hours a day, 5 days per week, 48 weeks per year, taking one week off for Christmas, one week for spring break and two weeks for summer vacation.

After a year of hard and frustrating work, Barbara shuts down her business, poor in wallet and poor in spirits.

Why did Debbie fail? Because she ignored a cardinal rule of entrepreneurship: Her pricing strategy didn’t work.

Even if every single hour of her week was allocated to billable work, she was still thousands below her income goal. And that was with leaving zero time for marketing, administration, professional development, personal/sick days and the other necessities of successful entrepreneurship.

Far too many business owners fall into the same trap as Debbie. Here’s how to make sure you don’t:

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