How to Fill Seats at Your Next Business Event

by Eddie Reeves on March 26, 2019

by Eddie Reeves

For most businesses – especially professional service providers – hosting live events is a great marketing tactic. Live events showcase your expertise, build stronger relationships with your customers and prospects and set you apart from your competitors at the same time.

But while the positives of hosting a workshop or seminar are clear, there is one great pitfall: It is a real challenge to fill the seats!

Here are a few tried and true tips to make sure you get good attendance at your next event:

  • Call prospects. Yes call them! While this often sounds a bit daunting, it remains one of the best ways to generate attendance. Call your prospects and say, “Since you and I have been discussing working together, I thought this seminar would be an easy way for you to get some great immediate value plus getting a feel for what it’s like to work with me.”
  • Call existing customers. Don’t stop at prospects; make sure you call existing clients about your event, too. They might want to supplement the work they are already doing with you. Assuming they are happy with your service (if they aren’t why are you calling them?), they will likely be happy to invite others on your behalf.
  • Distribute a flier. Prepare a flier with a bold headline that directly addresses the big problem you are offering to solve. Include the date, time, place, cost and how to register, and also provide your phone number, email address and website.
  • Work your network. Attend as many events as possible several weeks prior to your workshop to reach lots of potential attendees. Instead of just handing out your business card, give people a flier. You can say, “Yes, I have a card, but let me give also you this invitation to my upcoming workshop.”
  • Offer early registration Incentives. Early-bird discounts are standard fare for business events for good reason: they work. Giving away books, memberships or other value-adds are popular registration incentives. One that we have had good luck with is a complementary hour of consulting for the first few to sign up. Of course, discounts are always great for paid events.
  • Offer a free tele-class. Another way to attract clients for your workshop is to offer a free tele-class to sample what you will be covering. Set up a 30-minute conference call in which you give people a taste of the wonderful information they’ll get at your event. Offer real value, but not too much. At the end of the call, say, “You may not want to do this on your own. If that’s the case, come to this workshop so I can help.”
  • Look for event hosting partners. Strike alliances with businesses that provide different services to the same target market. Jointly marketing your event gives them a way of offering value to their circle of clients and prospects at no cost to them. Offer an incentive for every person who registers as a result of your partner’s help.

Put these tips to work for your next event and happily watch those seats fill up!

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How to ‘Get Lucky’ in Your Business

by Eddie Reeves on March 1, 2019

Ever notice how some people just seem to be born lucky?

They attend a business luncheon and end up sitting next to an ideal prospective customer. They raise the price of their service just before their top competitor announces they they are shutting down a similar service line. They hire a new employee who ends up being twice as productive as the one who just left.

Lucky dogs!

But the truth is that luck isn’t really so random. Luck happens when preparation, work ethic and opportunity intersect. Most people simply refuse to admit that the things in their businesses – or in their lives overall – that aren’t working as well as they should be are their own fault.

The good news is that there are proven strategies that will put you squarely in the middle of that “luck” intersection – that place where you continuously have many more good outcomes than bad. Here are three of them:

Strategy #1: Get Out of Your Office

Regardless of what your business is, you can level it up by making a concentrated effort to network with other business owners and inflencers. Chamber meetings, associations conferences, professional seminars and the like have the potential to create ultra-profitable new realtionsips. When you build these relationships, you also build opportunities that you will never see coming (a/k/a: luck).

Strategy #2: Plan More Risks

As a business owner you already know that risk taking is essential to success. Unfortunatley, far too many owners realize some modest some success in their business and then begin to get timid. Instead of playing to win, they start playing to not lose.

If you are always in your comfort zone, you are also in your dying zone. If you want to sustain strong growth, you MUST plan to take some prudent risks. Whether it’s learning a technique, selling a new service, abandoning an old one, or changing your pricing strategy, your action will create new opportunities for generating revenue.

Strategy #3: Give and Then Give Some More

This strategy isn’t based on the celebrated theory of reciprocity, as you might be thinking. While it’s true that when you give time and resources freely, there is a tendency for them to come back to you, this strategy is actually deeper than that.

When you truly give without any thought at all as to how it will help you, you are tapping into what put you in your business in the first place. That passion to serve is unmistakable and infectious, and people will gravitate towards it – and you. ”Lucky breaks” appear as people begin to see and get to know the real, passionate you.

Business owners often have trouble implementing these strategies because they are busy working “in” their business instead of “on” their business. The trick is to create systems to either outsource or automate the more mundane tasks so you can focus on the things you do best.

That’s where we can help. If you would like to know how we help business owners like you help drive new levels of scalable, profitable growth, I’d love to talk. Reach out to us at Eddie@ReevesStrategyGroup.com to setup a meeting.

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