Why Publishing on LinkedIn is a Great Idea

by Eddie Reeves on

 

Okay, all of you who have published on LinkedIn raise your virtual hands…

That’s what I thought.

Not many consider LinkedIn when choosing a platform to which to publish content, but that’s a big mistake.

Now that the platform is open to all LinkedIn users, we need to reset our minds to think about how LinkedIn can work for us. Simply put, LinkedIn is a Godsend for content marketers who know how to mine it judiciously. Just in case you need any convincing, we’ve compiled 5 great reasons why you need to be using LinkedIn to publish content.

5 Reasons LinkedIn needs to be your content choice!

To establish authority – Publishing before a community of like-minded professionals is a terrific way of becoming a thought leader. This can help you in so many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and on Google as well.

Syndicating your content – Being able to post content that you may have used on your blog or newsletter is a great way to find a new readers. Many times the audience on LinkedIn will not have seen your content before and will give it avid attention.

Publish your content before a serious audience – You will be able to find a tighter target market for your content on this platform. There’s not a lot of fluff to be found on LinkedIn (although, tragically, there is more and more starting to creep in).

LinkedIn audiences are more engaged – The audiences on LinkedIn have repeatedly proven to be more engaged , and like to ask questions, comment and even contact you if your content strikes a chord.

Possibly go viral – If you publish something truly good that’s getting noticed, you might get a little help from LinkedIn itself in the form of making your content available on one of the Pulse category pages, or on the Home page of LinkedIn itself. This is where the traffic really begins to flood in!

So do yourself a favor and give SERIOUS consideration to becoming a publisher of original content on LinkedIn!

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