How to Keep Tabs on Your Competition Online

November 12, 2019

Every smart business makes it point to pay attention to the competition.  While you should never spend exorbitant amounts of time dissecting every minor move nor murmur that your competitors make, you do need to know broadly what they are up to. Are they launching new products or services?  Are they entering new markets or […]

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How to Launch A Marketing Program That Truly Delivers

June 12, 2019

“Funny how the new things are the old things.” ~ Rudyard Kipling The average businessperson sent and received 122 emails per day in 2016, and that total climbed to more than 150 by 2018. That doesn’t include the billions of spam emails sent daily.  And while email is still an extremely effective marketing tool, more and […]

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How to Fill Seats at Your Next Business Event

March 26, 2019

For most businesses – especially professional service providers – hosting live events is a great marketing tactic. Live events showcase your expertise, build stronger relationships with your customers and prospects and set you apart from your competitors at the same time. But while the positives of hosting a workshop or seminar are clear, there is […]

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How to ‘Get Lucky’ in Your Business

March 1, 2019

Ever notice how some people just seem to be born lucky? They attend a business luncheon and end up sitting next to an ideal prospective customer. They raise the price of their service just before their top competitor announces they they are shutting down a similar service line. They hire a new employee who ends […]

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How to Make Sure Your Price is Right

May 29, 2018

A quick business fable: Debbie is a startup bookkeeper who wants to earn $100,000 a year. She plans to charge $50 per hour working 8 hours a day, 5 days per week, 48 weeks per year, taking one week off for Christmas, one week for spring break and two weeks for summer vacation. After a year […]

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Ten Keys to Effective Crisis Management

September 28, 2017

Has your organization ever had to grapple with a major crisis? If not, just wait. Chances are, if your organization is attempting to achieve anything of consequence, you WILL experience a major controversy that will potentially result in major disruption at best, and may threaten the entity’s very survival at worst. As someone who has […]

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Why Publishing on LinkedIn is a Great Idea

July 7, 2017

  Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when choosing a platform to which to publish content, but that’s a big mistake. Now that the platform is open to all LinkedIn users, we need to reset our minds to think about […]

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Why 2017 is the Year of Influencer Marketing

January 2, 2017

  Influencer marketing is a big deal that’s about to get bigger. Influencer marketing focuses on utilizing authority figures in a given industry industry to increase a brand, product or service’s visibility and esteem. This can include anything from straight forward endorsements to an industry leader tweeting out a piece of content marketing. This type […]

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