Seven Easy Tips on SEO for Content Marketing

by Eddie Reeves on

Many people have bought into the notion that search engine optimization (SEO) and content marketing are two separate things.

Nope!

Maybe that was true a few years ago, but no more. The two are so intertwined today that they really can’t be separated. A smart marketer now thinks about how he or she use these tools to complement each other. Let’s check out seven tips for ensuring your content and SEO play nice together:

1) Integrate keywords naturally (but with SEO in the back of your mind!) – Gone are the days of keyword stuffing your way to top rankings, but they still play a vital role. Be sure you use your primary keyword in titles, in the front of your content, and a couple of other strategic places.

2) Don’t ignore on-page SEO – Put on your SEO hat to make sure that items like SEO title tags, Meta descriptions, URLs, H1 tags and image Alt tags are in place and correctly rendered.  Although not as important as in the past, on-page moves like this still have impact.

3) Write for your readers! – These days Google is all about satisfying searcher intent. This means you need to write for your audience, and minimize technical SEO. Since it’s no longer necessary to hit X amount of keyword density on your page, that should free you up to write what you need to!

4) Get mobile ready – More than half of all traffic is now served to a mobile device of some sort, which means it is crucial that you make sure your pages are mobile-friendly.

5) Be social – Cross promote your content on social media and by all means employ social sharing buttons on your pages.

6) Utilize visual content – People process images 60,000 times faster than text, so it only makes sense to use as much visual content as possible. It also helps average time on page, which IS a ranking factor.

7) Use related verbiage – In Google’s quest to serve up the best, most authoritative content they can, they are on the lookout for content that relates expert verbiage on the topic. Don’t resort to a bunch of jargon for jargon’s sake, but by all means make sure you use appropriate lingo for your field of expertise.

Hopefully, you now understand better why SEO and Content marketing, far from being two separate digital disciplines, are joined at the metaphorical hip. Put these seven techniques to work the right way and get ready to be wowed by the branding and marketing synergy you create for your business!

{ 28 comments… read them below or add one }

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Archbishop launches attack on british pm

NU’EST FALLS — The Irish archbishop has launched an attack on Prime Minister John Key over allegations of his “cathartical” behaviour, but was quickly overruled by the prime minister.

The archbishop’s office released a statement saying that he would leave in the next few days as a protest.

“The Prime Minister made repeated comments on the national broadcaster yesterday morning which demonstrate his arrogance, poor judgement and inability to deal with any serious issue,” said the statement.

“I have not seen the statements of the Prime Minister and I will leave here in the next few days as a protest and as a man who does not feel welcome here in New Zealand.”

READ MORE: Archbishop urges’respect’ in New Zealand

In an online video message posted online Sunday, the archbishop criticised Prime Minister John Key on social media.

He urged “respect” for Kiwi politics and said it was “unfortunate that the Prime Minister, in his recent television interview, has described the Archbishop as being a ‘terrible person'”.

He also urged Key to step down so that the country’s interests could be served, adding the prime minister was in a “very fragile place” and could not do what he says he wants to do.

READ MORE: Archbishop says prime ministers “understand it’s our position”

Archbishop Eamon Martin was made the first non-royal head of the Anglican Church in New Zealand on Saturday and is currently the Archbishop of Wellington and Christchurch.

His statement about Key drew immediate fire from fellow church members across the country.

“You think he’ll listen to you? You think you’re going to be able to make the Bishop feel safe as a Kiwi?” the Rev Stephen O’Donnell of Christchurch City Mission posted on Facebook.

“Let’s make sure he doesn’t believe that the people of New Zealand will want to keep his head in his hands, and that his ‘bishops of all creeds’, his appointees, may try their best to avoid him and not let him speak up if they think he is undermining their position for the good of the cause.”

The statement said there were differences between Key and the archbishop on the issues of human rights, human rights law and equality legislation.

KEY: ‘I will be talking to Bishop Martin about the human rights situation and what it should take to address it’

“On the one hand, he wants to support the government’s ‘right to govern’ which is based upon a religious doctrine. He wants to help the government to protect religious freedom, he also believes that human rights can and should be legislated.”

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Prime Minister Narendra Modi, on Tuesday evening, gave a big thumbs up to plans by a team of doctors from the state government in Karnataka to work on his personal initiative, the Bharat Mission.

Modi was accompanied on his tour by Karnataka Chief Minister Siddaramaiah, state education minister K. Chandrasekhar Rao and others.

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“I am sure that we will make a successful and positive decision soon on the matter,” he added.

Doctors working on Modi’s initiative are being supported by the state government and its departments, he pointed out.

First Published: Apr 14, 2015 13:20 IST

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