Way back in the day (a year ago, to be exact) it was a comparatively simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have quality, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
Google has raised the bar, and in addition to making sure we are still managing to accomplish the majority of the above named items, we are now expected to have a viable and thriving social media presence as well! What this means is complete social profiles, daily or more posts, and interaction with your peeps on a regular basis.
What in the name of Instagram are we supposed to do?
Here are three simple methods for you to increase the level of engagement with your brand, expand your prospective audience, and favorably increase word of mouth concerning your business.
- Utilize visual media – Anyway you slice it, the majority of folks would rather watch rather than read. Regardless of whether we are driven to this by time constraints or the fact that it’s simply easier, that’s just the reality nowadays. Backing that up Facebook reports that pics and vids attract 53 percent more likes than text alone.
- Make sure to post later on in the day – Engagement by means of liking, sharing and following, is far more likely to happen later in the day or early evening, based on research from social media expert Dan Zarrella. Even if you post early in the day, as you’re getting going, make sure you check back later. It will be worth it!
- Be quick to reply – Getting visitors to respond to you is challenging enough: don’t leave them hanging! Be sure you develop the practice of responding to comments, tweets and status updates as quickly as possible. You’re trying to engage, not find a way avoid this!
Here’s an excellent example of a business getting innovative with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, enabling customers to browse through and see what they have to offer.
Your business could also find new customers and further engage with those you have now by following some simple steps. But be warned, while they are simple, they are not always easy! They take a well-thought strategy and some seasoned expertise not to get in trouble with either the Google Gods or the Social Media Saints.
But here is no question that putting your business’s marketing on the social side is more than worth it. And if you need more specific info on how to do so, or just want to hand the whole kit and caboodle over to someone you trust to do it all for you, please don’t hesitate to contact us!