Branding-Key-Focus

Do you have a strong personal brand? If not, you should. To break through the cacophony of today’s hectic marketplace, you need to attract customers more than chase them, and a thoughtfully developed personal brand will help you do just that. Here are 4 tips you can utilize to help you create powerful personal brand: 1. Choose One Trait You Want To Be Known For The trick with all branding is focus. So instead of trying to be all things to all people sit down and work out one key personal attribute that being known for industry wide would benefit your business or career. ThisRead More →

I probably don’t have to tell you that your corporate reputation, like your personal reputation, is your most important asset. A good reputation with your customers and prospects can mean the difference between a big bankroll and bankruptcy. In a pre-internet world, a bad review or experience could take a long time before it had any real effect. Today, we are blessed (and sometimes cursed) with the ability to share our views and complaints instantly, with information going around the block and around the world. That’s why you need to be ultra-mindful and proactive when it comes to managing your online reputation. One bad reviewRead More →

I learn something every year in my business. Actually, I learn something just about every day in my business, but I try hard to take at least one major lesson from every year and apply it earnestly perpetually from then forward. This year, there is no question about the lesson I learned, even though I am a bit embarrassed to admit it. Why am I embarrassed? Because it is a lesson I have been teaching and coaching others on for years, but I only this year realized how much more I needed to internalize it myself. My biggest marketing lesson of 2014 was this: GetRead More →

Your business’ sales are drying up and you don’t know what to do about it. Here is one of the smartest questions you can ask yourself:  Am I leaving big money on the table simply because of my own cultural blind spot? Answering this question forthrightly can lead to huge breakthroughs in growing your revenues and profits, because multicultural marketing – aiming part of your business development toward racial and ethnic communities – has proven to be particularly effective and cost-efficient. Diverse Populations are Growing The percentage of non-Anglos in the United States is growing rapidly.  Nonwhites will comprise 55% of the US population byRead More →