Your business’ sales are drying up and you don’t know what to do about it. Here is one of the smartest questions you can ask yourself:  Am I leaving big money on the table simply because of my own cultural blind spot? Answering this question forthrightly can lead to huge breakthroughs in growing your revenues and profits, because multicultural marketing – aiming part of your business development toward racial and ethnic communities – has proven to be particularly effective and cost-efficient. Diverse Populations are Growing The percentage of non-Anglos in the United States is growing rapidly.  Nonwhites will comprise 55% of the US population byRead More →

Here’a a great infographic that helps show why Linkedin is such a powerful marketing tool. We are in the Connection Economy, and this demonstrates why of all the social media marketing tools, LinkedIn is one of the best connection tools out there! The Ecosystem of LinkedIn infographicRead More →

Contrary to what some so-called experts assert, email is still a solid marketing tool — provided you know how to use it correctly.  While traditional email open rates have fallen over the last few years – and will likely continue to decline – consumers are opening email more than ever on mobile devices. Yet, even though mobile email open rates are increasing quickly, it can be a virtual death sentence for your small business should you overlook optimizing your marketing emails for small screens.  Here are some thoughts on how to make your emails more effective in the mobile age:Read More →