Branding-Key-Focus

Do you have a strong personal brand? If not, you should. To break through the cacophony of today’s hectic marketplace, you need to attract customers more than chase them, and a thoughtfully developed personal brand will help you do just that. Here are 4 tips you can utilize to help you create powerful personal brand: 1. Choose One Trait You Want To Be Known For The trick with all branding is focus. So instead of trying to be all things to all people sit down and work out one key personal attribute that being known for industry wide would benefit your business or career. ThisRead More →

A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms ever experience. One of the biggest benefits of good PR — being quoted in the media, being highlighted in profiles, having articles bear your firm personnel’s byline, etc. — is that it effectively sells you and your firm without “selling”.  By appearing in the right media outlet, you garner significant third-party validation of your expertise and authority. Yes, PR can truly be a business development “secret weapon”, but that success doesn’t come without time, effort, and yes, a little money, too! Gaining Visibility Most firmsRead More →