Branding-Key-Focus

Do you have a strong personal brand? If not, you should. To break through the cacophony of today’s hectic marketplace, you need to attract customers more than chase them, and a thoughtfully developed personal brand will help you do just that. Here are 4 tips you can utilize to help you create powerful personal brand: 1. Choose One Trait You Want To Be Known For The trick with all branding is focus. So instead of trying to be all things to all people sit down and work out one key personal attribute that being known for industry wide would benefit your business or career. ThisRead More →

Your business’ sales are drying up and you don’t know what to do about it. Here is one of the smartest questions you can ask yourself:  Am I leaving big money on the table simply because of my own cultural blind spot? Answering this question forthrightly can lead to huge breakthroughs in growing your revenues and profits, because multicultural marketing – aiming part of your business development toward racial and ethnic communities – has proven to be particularly effective and cost-efficient. Diverse Populations are Growing The percentage of non-Anglos in the United States is growing rapidly.  Nonwhites will comprise 55% of the US population byRead More →

A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms ever experience. One of the biggest benefits of good PR — being quoted in the media, being highlighted in profiles, having articles bear your firm personnel’s byline, etc. — is that it effectively sells you and your firm without “selling”.  By appearing in the right media outlet, you garner significant third-party validation of your expertise and authority. Yes, PR can truly be a business development “secret weapon”, but that success doesn’t come without time, effort, and yes, a little money, too! Gaining Visibility Most firmsRead More →

Here’a a great infographic that helps show why Linkedin is such a powerful marketing tool. We are in the Connection Economy, and this demonstrates why of all the social media marketing tools, LinkedIn is one of the best connection tools out there! The Ecosystem of LinkedIn infographicRead More →