Why Publishing on LinkedIn is a Great Idea

by Eddie Reeves on July 7, 2017


Okay, all of you who have published on LinkedIn raise your virtual hands…

That’s what I thought.

Not many consider LinkedIn when choosing a platform to which to publish content, but that’s a big mistake.

Now that the platform is open to all LinkedIn users, we need to reset our minds to think about how LinkedIn can work for us. Simply put, LinkedIn is a Godsend for content marketers who know how to mine it judiciously. Just in case you need any convincing, we’ve compiled 5 great reasons why you need to be using LinkedIn to publish content.

5 Reasons LinkedIn needs to be your content choice!

To establish authority – Publishing before a community of like-minded professionals is a terrific way of becoming a thought leader. This can help you in so many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and on Google as well.

Syndicating your content – Being able to post content that you may have used on your blog or newsletter is a great way to find a new readers. Many times the audience on LinkedIn will not have seen your content before and will give it avid attention. [click to continue…]


Why 2017 is the Year of Influencer Marketing

by Eddie Reeves on January 2, 2017



Influencer marketing is a big deal that’s about to get bigger.

Influencer marketing focuses on utilizing authority figures in a given industry industry to increase a brand, product or service’s visibility and esteem. This can include anything from straight forward endorsements to an industry leader tweeting out a piece of content marketing. This type of marketing is underutilized, but we may well end up looking back on 2017 as the year that all changed.

Brands Plan on Increasing Influencer Marketing

Maybe the best piece of evidence that 2017 is the year of influencer marketing is that more brands plan on using it. In fact, a full 65 percent of companies polled stated that they plan on increasing their influencer marketing budgets this year.

That’s because influencer marketing can involve much more than just hoping the right people see an article. Many industry influencers are willing to post content for a fee as long as it’s within their industry and quality-focused. Brands have realized the power of influencer marketing, and the smart ones are stepping up their game. Here’s how: [click to continue…]

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