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As social media tools and techniques have exploded in variety and popularity, some have predicted – or even declared – the death of email marketing. Not so fast. Not only is email not dead as a marketing medium it is more prevalent than ever. In fact, according to the Direct Marketing Association, the ROI for email marketing is 4,300%. While that figure seems a bit over the top to me, if the true ROI is even a faction of that estimate, email’s effectiveness far outstrips any other marketing technique I know. When executed correctly, email marketing can be one of the most powerful and cost-effectiveRead More →