How You Can Build a Powerful Personal Brand

by Eddie Reeves on May 14, 2015

Do you have a strong personal brand?

If not, you should. To break through the cacophony of today’s hectic marketplace, you need to attract customers more than chase them, and a thoughtfully developed personal brand will help you do just that.

Here are 4 tips you can utilize to help you create powerful personal brand:

1. Choose One Trait You Want To Be Known For

The trick with all branding is focus. So instead of trying to be all things to all people sit down and work out one key personal attribute that being known for industry wide would benefit your business or career. This step alone will give you a huge leg up on your competition.

2. Figure Out How To Be World Class At That Trait

Write down on paper what it would take to be the best in the world at that one attribute. How would you have to perform? What would you need to learn? How do you need to change? You may be surprised at just how many steps you may need to take to really ‘own’ this single attribute in the minds of those you do business with. But once you do own it, business will start to chase you.

3. Create A Plan to Get There

Once you’ve done steps one and two, you will no doubt have quite a list of personal brand “To Do’s”.

Do them!

Make that list a reality by setting yourself daily and weekly tasks to help you manifest that personal brand attribute. And don’t worry that this will take to long. It won’t happen over night, but if you are serious and focused, you will begin to see real impact in short order. And the good news is, so you’re your target market.

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I probably don’t have to tell you that your corporate reputation, like your personal reputation, is your most important asset. A good reputation with your customers and prospects can mean the difference between a big bankroll and bankruptcy.

In a pre-internet world, a bad review or experience could take a long time before it had any real effect. Today, we are blessed (and sometimes cursed) with the ability to share our views and complaints instantly, with information going around the block and around the world.

That’s why you need to be ultra-mindful and proactive when it comes to managing your online reputation. One bad review mishandled will often have a magnified effect that can take a long time to reverse – if it can be fixed at all.

A look at the numbers

Don’t think it’s all that important? Let’s take a quick look at some sobering statistics:

72 percent of consumers report that they regularly investigate companies through social channels before making purchases (Cone Communications)

  • 59 percent will use social media sites to complain about customer service (Cone Communications)
  • 89 percent of consumers believe that these online channels are trustworthy sources (Society for Communications Research)
  • 80 percent changed their minds about purchasing after reading a negative comment or review (Society for Communications Research)

So how can you make sure bad reviews online don’t ruin your business? Here are three ways:

1. Make stellar customer service a priority

Without question, the single most important thing you can do to manage your online reputation is to take customer service very seriously. You may think you do that, but in a world where a negative review can be shared thousands of times in a few hours, taking a week or so to try and rectify the problem could be the death-knell you hear ringing. Contact the upset customer (privately if possible) and offer to make amends.  And please: check your ego! The customer may not always be right, but she or he is always potentially in a position to do great harm.

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