Why Publishing on LinkedIn is a Great Idea

by Eddie Reeves on July 7, 2017

 

Okay, all of you who have published on LinkedIn raise your virtual hands…

That’s what I thought.

Not many consider LinkedIn when choosing a platform to which to publish content, but that’s a big mistake.

Now that the platform is open to all LinkedIn users, we need to reset our minds to think about how LinkedIn can work for us. Simply put, LinkedIn is a Godsend for content marketers who know how to mine it judiciously. Just in case you need any convincing, we’ve compiled 5 great reasons why you need to be using LinkedIn to publish content.

5 Reasons LinkedIn needs to be your content choice!

To establish authority – Publishing before a community of like-minded professionals is a terrific way of becoming a thought leader. This can help you in so many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and on Google as well.

Syndicating your content – Being able to post content that you may have used on your blog or newsletter is a great way to find a new readers. Many times the audience on LinkedIn will not have seen your content before and will give it avid attention. [click to continue…]

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Why 2017 is the Year of Influencer Marketing

by Eddie Reeves on January 2, 2017

Marketing

 

Influencer marketing is a big deal that’s about to get bigger.

Influencer marketing focuses on utilizing authority figures in a given industry industry to increase a brand, product or service’s visibility and esteem. This can include anything from straight forward endorsements to an industry leader tweeting out a piece of content marketing. This type of marketing is underutilized, but we may well end up looking back on 2017 as the year that all changed.

Brands Plan on Increasing Influencer Marketing

Maybe the best piece of evidence that 2017 is the year of influencer marketing is that more brands plan on using it. In fact, a full 65 percent of companies polled stated that they plan on increasing their influencer marketing budgets this year.

That’s because influencer marketing can involve much more than just hoping the right people see an article. Many industry influencers are willing to post content for a fee as long as it’s within their industry and quality-focused. Brands have realized the power of influencer marketing, and the smart ones are stepping up their game. Here’s how: [click to continue…]

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How Your Businesses Is Probably Wasting Loads of Marketing Money

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Small businesses don’t often have unlimited budgets, and this means it’s essential that any expense is a smart one. This is especially important when it comes to marketing. Certain marketing mistakes can waste money along with ensuring no one sees your local business’s message. Fortunately, these money pits are easily avoidable. Using Non-Measurable Marketing Any […]

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Seven Easy Tips on SEO for Content Marketing

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Many people have bought into the notion that search engine optimization (SEO) and content marketing are two separate things. Nope! Maybe that was true a few years ago, but no more. The two are so intertwined today that they really can’t be separated. A smart marketer now thinks about how he or she use these tools […]

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Three Quick Tips for Your Businesses to Gain Customer Trust

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Trust. It’s is the Holy Grail of marketing, especially for small business. Developing a reputation as a company that your customers can trust implicitly must be your goal with every contact, interaction and or transaction with custo mers and/or potential customers. Here are three quick tips for building the kind of trust that will build your […]

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How a ‘Dead’ Marketing Technique Can Bring Your Business to Life

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As social media tools and techniques have exploded in variety and popularity, some have predicted – or even declared – the death of email marketing. Not so fast. Not only is email not dead as a marketing medium it is more prevalent than ever. In fact, according to the Direct Marketing Association, the ROI for […]

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Reputation Management 101: How to Make Sure Bad Online Reviews Don’t Hurt Your Business

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I probably don’t have to tell you that your corporate reputation, like your personal reputation, is your most important asset. A good reputation with your customers and prospects can mean the difference between a big bankroll and bankruptcy. In a pre-internet world, a bad review or experience could take a long time before it had […]

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My Biggest Business Lesson of 2014 (And Maybe Ever)

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I learn something every year in my business. Actually, I learn something just about every day in my business, but I try hard to take at least one major lesson from every year and apply it earnestly perpetually from then forward. This year, there is no question about the lesson I learned, even though I […]

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A Year-end Wish for All of You

December 18, 2014

To all of you who honor me by reading this blog, thank you and may God richly bless you!!!

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